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Wed, 13 May 2026 09:00:56 -0600

dispatch.rieb.cc is field notes from Brian Rieb on what’s actually happening in software.

I spend my days in enterprise B2B — workflow automation, business process platforms, low-code, the unglamorous middle of the stack where complex products meet technical buyers. The writing here ranges wider. Product marketing as a craft. AI’s real impact on how software gets built, sold, and bought, separate from the hype cycle that’s currently bleeding out. The slow-motion reckoning catching up with a decade of SaaS optimism. What’s real, what’s performance, and how to tell the difference.

Dispatch

About